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Gender Equality Poster
4Tomorrow Association based in France believes that the more opportunities we create for women, there will be more opportunities for us all. In this final assignment, students from my Graphic Communication class were tasked to create a social awareness poster sized at 50 x 70 cm for the international poster design competition. The online submission was free. One of the students, Chen Shanghao, was excited about the assignment that he wrote "this exercise (involving an external competition) great fun. It's also challenging because my work will be pitted against other's from the rest of the world."
From top left: Madeline Soh hand glued one of her stilettos to create her poster titled "Feminity with Ability. As for the heels, she had to get her father's help. Tan E-Lis' poster borrowed ideas from paper dolls while Lee Ker Hui asked her audience "Am I Man Enough?". Zhang Xiu Ying submitted two similar ideas although the other one is which was similarly rendered by in chalk was shown, this one was created by sewing different fabrics together.
Tan E-lis and Yu Zhenghui's (artwork below, submitted under the name Estelle Yu) posters were chosen as two of the best 100 posters. Their posters, along with the other 98 were displayed in multiple locations worldwide which opened on 10 December, 2012. Over 3000 entries from 105 countries were received in 2012. More information on http://www.posterfortomorrow.org/en/projects/gender-equality-now/selected-designers.
Gender Equality Poster
Amreet Singh's interpretation of his gender equality poster was an intelligent one whereby he used the pronunciation of the first two characters from the right which meant "us" but is pronounced "wo men" to parallel that "Women Can!".
Yu Zhenghui's poster used the game we were familiar with: Jenga to with both the symbols to represent both genders to reinforce the idea that in order to have a strong and cohesive building block, both genders are interdependent on each other.
Vinnie Quek Chwee Lin's horizontal poster was inspired by Leonardo Da Vinci's Last Supper but instead, the central figure was a woman whose bowl was empty while the men had other opportunities to become coach, artists, soldier, plumber, chef, lawyer, surgeon, doctor, chairman, pilot, engineers and so forth.
Gender Equality Poster
Terence Heng's solution was symbol-based, simple and direct to the point whereby "equality" was given a fish-eye treatment to highlight that it should be the focus instead of "inequality."
Josephine Tan Wen Hui's idea also relied on symbol: the ying and yang in which the former represents women while the latter for men. Both are created different but equal and most importantly, they rely on the interactions of both sides to co-exist.
Chen Shanghao relied on contrasting yellow on a black and white photo of a woman whose back was filled with post-it labels and while she tried to remove the labels, the easiest way to end discrimination was not to have them in the first place.
Lau Kwee Fang thought that it was time to bare all opportunities for women. From her research she found that 70% of the 2 billion poor are women while 2/3 of illiterate adults are women.
Get Well Soon Card
The 2nd assignment was about bringing smiles to a bedridden patient: a Get Well Soon greeting card. Using typographical and visual elements, soothing colors and applicable card stocks, each student's greeting card should reflect a realistic expectation of a S$7 card. The composition should exude a soothing and yet relaxing look and feel.They were given the the freedom to determine the size and the message of the card. The card can have a single or multiple folds with at least the following surfaces that indicate the front, inside spread and back pages. Apart from English, they may also use one of the other 3 official languages of Singapore (Mandarin, Malay and Tamil) as the message that appears on the card.
Yu Minli's card is a malfunctioned cutesy looking robot with a section that can be opened to reveal the message "Get Well Soon" made of parts held inside the "stomach" of the robot.
Get Well Soon Card
Vinnie Quek Chwee Lin's idea consists of a series of two cards featuring a young and cute male and female doctors with a mask over their mouths giving the illusion that there is a pretty face behind the mask. The message "I get why you like it in here" reinforced the impression but once the masks were removed, the ugly truth was revealed.
Get Well Soon Card
While the cover of Madeline Soh Hui Ting's get well soon card was an unassuming and simple grey cover with the message "Something is really missing without you", once the cover is lifted, a surprisingly colorful and festive message is revealed through a carefully constructed multiple layered assortments of characters, shapes, star bursts, and so forth.
ABC Bank Cash Builder
19 students were tasked with designing a thematic package that holds a credit card issued by a fictitious bank called ABC Bank. The package should primarily contain a pocket or a die cut of some sort to hold the 8.5 x 5.5 cm credit card as well as an A4-sized document. They need to consider matching visuals to match the title "CASH BUILDER". Apart from an aesthetical appeal, the package should ideally invoke the true intention of the card: attracting new applicants to sign up whereby the more they charge, the more the will get cash incentives. The type of audience affects every aspect of the design project from the form, style, content, and message. We will be targeting PMEBs whose personal incomes are estimated at $5,000 and above.
The following elements must appear on the credit card:
- The "ABC Bank" logo. Feel free to work some personalities into its bland name.
- The words "CASH BUILDER"
- The student's name as the card holder's name
- MasterCard logo
- 16 numbers in its dimensional forms (although we are only to mimic it without embossing it),
- "MEMBER SINCE 00"
- "VALID FROM","GOOD THRU"
- Security chip on the front of the card
- Legal information/f as well as the magnetic strip.
Shown here is Chen Shanghao's design solution.
ABC Bank Cash Builder
Shown here is Josephine Tan Wen Hui's solution which is based on the idea of a blueprint as a headstart for one to build up their cash every time they charge the card.
ABC Bank Cash Builder
Wong Pei Ting based her idea on the theme that "Rome is not built in a day. Loosely put, there are two meanings i linking the card to the Roman empire. The Cash Builder is the Professionals/Managers/Executives/Businessman's tool in which a modern day empire can be built. Secondly, the ABC Bank is where all the roads leads to. The quotes revel of their goals in life and even provide them a fresh perspective to their personal motto.
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YEOH AS EDUCATOR
- MY STUDENTS' CREATIONS
- MY WRITINGS
Select below to view my students' awards as well as their creations from Nanyang Technological University, Texas Tech University, and Southern Arkansas University.
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