Felicia Hill based her book jacket idea on her pet and by typographically altering the "L" to resemble the tongue of her dog, the title is also relevantly cute. Below is Emma Romig's book jacket, also based on her pets. She has a dog named Rosdie and four cats: Clawdette, Franny, Bolt, and Daisy.

The 2nd project offers the opportunity to work with an actual client, the Vintage Fire Museum located at 723 Spring Street in Jeffersonville, Indiana in to produce an exhibit design that consists of the following items: an edited video showing interviews with the firemen, an exhibit and signage which thematically highlight not just the historical preservations of a fire-fighting heritage but also their proud collections of firefighting equipment of national significance for the community.

As a community-based project, the students are exposed to "Service Learning" which is a teaching and learning strategy that integrates community service to enrich your learning experience instills civic responsibility and communal strengthening through an active collaboration.

Objectives:
- To introduce students to brand strategy with opportunities to explore ideas associated content generation, wayfinding design and exhibition design;
- To gain real world experience in collaboration with a real client as part of service learning is about connecting with the wider community where organizations and personnel operate.
- To manage the process of design in executing a campaign, including learning the necessary skills associated with a presentation of ideas which includes systematic progressions of the design progress from sketches to finished product.

The Vintage Fire Museum found its roots with a man named Fred Conway who had accumulated a collection of firefighting artifacts over a series of years. Conway is also the founder of the company Discount Labels Inc. which he started in the basement of his home in 1965. In 1999, the collection was moved into a building called, Vintage Fire Engines Inc. Three months later he would pass away to leave behind the many relics of his collection, leaving behind a legacy of firefighters that no one would see for another decade. Conway's collection was brought into light by the efforts of the Friends of the New Albany Fire Museum, Inc., a group formed by common interests and an appreciation of firefighting history. Today that very collection exists in Jeffersonville, IN.

Shown here are samples from groups 3 (Dakotah Gibson, Hannah Staggers, and Lindsay Cloutier) and 4 (Bryce Schmitt, Felicia Hill, Alexandra LaMaster, and Bradlee Hertrick). They discovered that the building is very condensed with very little to catch the eye with a huge parking lot bordering the building. An attempt at making the building more noticeable was made by the owners in replacing the gray roof with a vibrant yellow color. The students decided that the initials, VFM can be eye-catching when strategically placed at intersecting roads as well as on rooftops. By renovating the exterior of the building, adding signage, and repainting the parking lot to make it more user-friendly, the students establish a color scheme for the museum. Other promotional efforts include other forms of advertisement such as flyers, or off-site signs. They also present ideas for changing the coloring of the building, renovating the parking lot, and potentially illuminating the sign to draw attention at night. The fire trucks could easily be moved to present them in a better way, and maybe lighting for them at night as well. Issues such as the misleading signage on the side door on the building was also addressed so that the customers can easily find the main entrance was also addressed.

More about the museum: Vintage Fire Museum: http://www.vintagefiremuseum.org/