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Indiana University Southeast - Graphic Design 1 Jan - May 2017
Syllabus for Graphic Design 1 (S250), Indiana University Southeast, New Albany, Indiana, USA for the spring semester from Jan - May 2017.
Download: S250 Graphic Design 1 syllabus - spring 2017.pdf
1st project: Year of the Rooster
An adaptation from the project that started in the fall of 2015, this project introduces aspects of multiculturalism to incorporate elements of feng shui and the Chinese lunar calendar. According to the Chinese zodiac, 2017 is the year of the rooster. The zodiac is essentially a repeating cycle of 12 years with each year being represented by an animal and its attributes. In order, they are the rat, ox, tiger, rabbit, dragon, snake, horse, goat, monkey, rooster, dog, and pig. We will explore proportions and characteristics associated with theories by an Austrian zoologist, ethologist, and ornithologist, Dr. Konrad Lorenz who linked cuteness to evolutionary biology by proposing the concept of kinderschema, the set of traits that we identify as cute and adorable.
Applying Dr. Lorenz's baby schema of cuteness, create a coloring book jacket for the year of the Rooster, Savannah Ferrell's children's coloring book idea as shown here is heavily influenced by her love for the Japanese concept of "kawaii" (cute). Components of the book jacket includes: front and back covers, the inside flaps (minimum 3") and a spine with relevant information.
References: Chinese zodiac.
Why are things cute?.
1st project: Year of the Rooster
Shown herer are samples of jackets by Lori Wyne (top) and Stephanie Owen's (bottom)
2nd project: Ohio River Greenway Development Commission
Working with the directors of the Ohio River Greenway Development Commission (ORGDC) and Clark-Floyd Counties Convention and Tourism Bureau, and the River Hills Economic Development District and Regional Commission, seven groups of students created an awareness campaign to redesign the client's current posters and brochure to reflect some new updates initially created in 2009 by then IUS Graphic Design Student Marie Billings. The intention of this display is to inform the general public about the Ohio River Greenway Project. This redesign was also an opportunity to solicit for volunteers and donations. ORGDC owns 7 free standing poster and brochure displays and 1 wall fixture poster display in the following areas:
- Clarksville Library - 1 Free Standing Poster
- Jeffersonville Library - 2 Free Standing Posters
- New Albany Library - 2 Free Standing Posters
- Clarksville Town Hall - 1 Free Standing Posters
- New Albany City Hall - 1 Wall Fixture Poster
- Jeffersonville City Hall - 1 Free Standing Poster
Each display must display a large map of the entire Ohio River Greenway and each community with their areas highlighted. As a community-based project, you are exposed to 'Service Learning' which is a teaching and learning strategy that integrates community service to enrich your learning experience instills civic responsibility and communal strengthening through an active collaboration. The students had a real-world exposure and feedback while the clients commented that the students have given them many ideas that they haven't thought about before. The client attended a presentation on February 23, 2017 and decided a week later for two group's design for their posters and brochure redesigns. Four students from two groups were more than happy to extend the project beyond their assignment to help the client. They are to also participate in The 13th Annual IU Southeast Student Conference on April 21, 2017.
References:
How to launch a successful fundraising campaign.
ORGDC
The 13th Annual IU Southeast Student Conference.
2nd project: Ohio River Greenway Development Commission
Project 3: Promoting taste through packaging
This project challenges the students to stimulate a mouth-watering reaction to a series of three bars of chocolate through the manipulation of the structural form of packaging and the attractive combination of type and images. Working with the idea for a hypothetical chocolate brand, they apply their design solutions for a product targeted for an international market for a series of boxes for three types of chocolate flavors that need to be packaged into a structural box as a set (4 total).
The students must pick a foreign market by integrating the main English language with another foreign language on the packaging in areas such as the tagline or the description of the product. While the logo/logotype is representative of the country of its origin, the packaging must show elements that it is intended for a regionally targeted market outside of its country of origin. For that matter, they may pick an Asian market for countries such as India, China, Japan or Korea, or for a European market (whose national language is not English).
Objectives:
- Exploring how type and image function as a marketing message for an international audience;
- Understanding how designs function on a structural form where marketable and legal information must co-exist;
- Exploring how another non-English language can be integrated into a limited surface area of packaging with English as the main language.
- To design the packaging for a product that requires both consistency and variety at the same time.
While Felicia Hill's packaging features a fancy box meant for a Japanese market, Ashley Hunt's Yum Yum Chocolate envisions a company based in New Orleans, Louisiana with the intention to target European markets. Yum Yum Chocolate's limited edition box portrays three different embossed and flavored chocolates in un petit magasin (a little shop). Three shops will be featured: une boulangerie (bread) flavored dark chocolate, une fromagerie (cheese) flavored salted caramel chocolate, and une poissonnerie (fish) featured as mint chocolate.
Download: huntashley_5381188_66446927_Ashley Hunt Le Chocolat Design Brief 5.docx
3rd project: Protecting our loved ones
This project is not a new idea as it has been tested at Nanyang Technological University in 2016 when I taught there.
It is important that we place safety as a top priority not just for ourselves but also the ones we love. Practicing safer sex can reduce our risk of getting STDs. For this, graphic design can aid to raise awareness and we will participate in a national condom design competition organized by One Condoms.
The students must submit their artwork by uploading their artwork. Due to the restrictions, they are not allowed to use stock photography or copyrighted images without necessary licensing. They are required to sign up in order to submit their artwork for the contest. We aimed for the 2017 Contest 1 which opens their submissions if they make it through ONE Condoms' internal judges for a national online voting starting from May 1, 2017. For this project to be considered complete, the students must show proof of submission.
Objectives:
- To exercise student's creative faculty in combining image and text to create a tongue-in-cheek message.
- To test student's ideas on a national level competition where peers, judges and the public vote over a period of time.
I decided to display the students' artwork in the school hallway after their project ended and the banner which measured 17" x 220" took up quite a bit of space but was a great "advertisement" for their hard work.
One Condoms.
Project 3: Promoting taste through packaging
Dakotah Gibson's chocolate is named "La Bombonera" which according is the nick-name of major stadium in Argentina where the Boca Juniors play, among other soccer teams. This Phrase translates to 'The Chocolate Box' in English. The legend is that the architect realized the similarity of its shape when he was eating some candy from a chocolate box and gave it the name himself. The colors for the type used in the design (Blue, and yellow) are the colors from the Argentinian flag, and the use of plain white labels is also color inspiration drawn from their flag. The noticeable repetition of the square form of the box in this design just to further its cohesiveness, with the square box, square label, and square graphic on each individual bar as well.
Download: Research Justification.docx
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YEOH AS EDUCATOR
- MY STUDENTS' CREATIONS
- MY WRITINGS
Select below to view my students' awards as well as their creations from Nanyang Technological University, Texas Tech University, and Southern Arkansas University.
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