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A World For Two
Before four final year students at the Wee Kim Wee School, Roshilah Bte Atan, Leonard How Jun Quan, Celine Tan Ru Ping and Agung Santoso Ongko defended their project under my supervision before a committee on April 22, 2013, their campaign has garnered many media attention. Their campaign offers an alternative to the Singapore government's efforts in addressing the issues of late marriage and declining birth rates through an interactive and introspective communication campaign that encourages and helps singles forge positive relationships. Their campaign was built around key messages that addressed concerns, challenges, and barriers that their target group faces in dating and relationships. Instead of employing an instructive, top-down approach, they created multiple platforms for conversations and interaction to inspire and empower to build, nurture, and sustain loving relationships.
Shown here are the various media that picked up and reported their FYP project: the Home section in The Straits Times, the front page of the Chinese section of MyPaper and unexpectedly, on the World news section of Malaysian daily, The Star. In addition, the campaign was featured in the weekday hour-long program Between Us on 938 Live, and the weekly program On The Red Dot on Channel News Asia and MediaCorp Channel 5 in early April. Coverage clips were also generated in local Chinese language dailies, on English and Malay radio talk shows, and top-tier websites like Asiaone.com, STOMP and Omy.sg (http://yzone.omy.sg/index.php?articleID=21992&option=com_article&cid=144&task=detail). NHK contacted the Wee Kim Wee School to get in touch with the students on April 24, 2013 as they are revisiting story on low birth rate in Singapore when they find it interesting to do a fresh take as these young students are taking initiatives on such an issue.
All together, the campaign received a total of 27 print, broadcast and online coverage. For more go to www.aworldfortwo.sg or Facebook at facebook.com/AWorldforTwo.sg
Poster for Tomorrow Top 100
Wendy Aw Wen Ting's poster, created as part of an assignment in my Graphic Communication course during Jan - May 2013, was selected as one of the 100 posters from the organizers of Poster For Tomorrow with the theme "A Home for Everyone". Her winning entry is the only representative from Singapore. Congratulations, Wendy! According to the organizer, a total of 3461 poster entries were received. Her winning together 99 other were exhibited at Paris, Les Arts Decoratifs from Dec 5 - 8, 2013.
For a complete listing of all the top 100 designers, click here.
Typography Day 2013 poster submission winner
Hannah Lee Hui Ni, a Singaporean student, in addition to Anna Kjaedegaard, an exchange student from Denmark are two of my students from the CS2032 Graphic Communication course selected amongst 372 entries by the Typography Day 2014 jury members as winners in their poster design competition organized in conjunction with Typography Day 2014, an annual international conference based in India. In Hannah's poster, the simplified Chinese character for filled "饱" is an antonym of the English word for "hungry". The use of rice to form the two words helps to bring some texture and depth to the poster. The word "hungry" is strategically placed below the Chinese character to look like a bowl that holds the rice. The Chinese believe that a bowl must always be filled to the brim with rice, thus the word "饱" has a fuller form created by extra grains of rice in comparison with the hungered English character, visually represented by the sparse and thin "hungry" character, also laid out in rice.
Their winning entries will be published and displayed in an exhibition during the event from Feb 28 - March 2, 2014 at the Symbiosis Institute of Design, Pune, India. As winners, they are entitled to free Typography Seminar and Workshop. List of winners at http://typoday.in/poster_result-14.html
Typography Day 2013 poster submission winner
Anna Kjaedegaard, an exchange student from Denmark, poster's (shown here with a proof of online submission) created as one of the assignments in my Graphic Communication 2032 course, was the selected amongst 372 entries by the Typography Day 2014 jury members for its high quality of representation. In Graphic Communication 2032, when the timing is right, student assignments are timed to coincide with global graphics competition as a way to test their abilities with their peers. All the winning entries are published and displayed in an exhibition during the event from Feb 28 - March 2, 2014 at the Symbiosis Institute of Design, Pune, India. As a winner, she is entitled to free participation (workshop/seminar expenses and food) during the Typography Seminar and Workshop.
She posed the question if there would be life after death but in the world of sustainability, the answer is a "yes" as her poster states the possibility to give products of trash a reincarnation as treasures. Trash is presented using English Language to symbolize the western materialistic world. The short lifetime of especially electronic products in the wealthy Western World, leads to dumped goods being shipped to countries like India. The poorer population of India regards materials as 'treasures.' Workers separate the goods in different materials - Doing the dirty work of the West often results in a dangerous and pollutant burden on the receiving country. The Tamil word for treasure 'புதையல்' is shown as shadows. To reach a sustainable world, there must be a better understanding of how products should be designed. So "trash" could be a Word belonging to the past. The items on the poster are E-waste actually found in the streets of Singapore.
The Real Reunion: An Integrated Campaign to Strengthen Family Bonds Through Meals
During the Nanyang Technological University Ministerial Forum 2014 titled "Singapore: Progressing Together," on January 28, 2014, the Prime Minister of Singapore, Mr Lee Hsien Long mentioned the Real Reunion, a final year project from 4 students I supervised in his address. The Real Reunion team wrote to PM Lee about their efforts to bond families through meals and they were delighted be invited as VIP guests to the forum. The PM also wrote the following "I am happy that 'The Real Reunion' team at NTU are doing something to encourage families to bond over meals. A 'Real Reunion' indeed transcends race, culture and tradition. In this International Year of the Family, let us cherish not just festive holidays but also everyday moments with our family, and our extended family too."
Check here for some videos about their project.
Indiana University Undergraduate Research Conference
An extension for an assignment for my Graphic Design I course at Indiana University Southeast, my first assignment was repackaged into a poster session submission for the Indiana University Undergraduate Research Conference (IUURC). The branding assignment, entitled 'An environment that communicates: Branding of the School of Arts & Letters, IUS' was co-presented with student Tyler Risinger on November 20, 2015 at Indiana University in Bloomington and it was poster was selected as one of the winners in the 21st Indiana University Undergraduate Research conference. Mr Tyler Risinger will receive a certificate and an eligibility for $250 of scholarship to help with the research.
Click here for the link to IUURC.
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YEOH AS EDUCATOR
- MY STUDENTS' CREATIONS
- MY WRITINGS
Select below to view my students' awards as well as their creations from Nanyang Technological University, Texas Tech University, and Southern Arkansas University.
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