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Indiana University Southeast BFA Graphic Design Jan - May - 2019
Syllabus for a senior-level BFA Graphic Design (S452), Indiana University Southeast, New Albany, Indiana, USA for the spring semester from Jan - May 2019.
Download: S451 452 BA BFA GD syllabus SP19.pdf
1st project: Designing for Social Change
When highly publicized police beatings that occurred in two American cities-the beating of Rodney King in Los Angeles and the killing of Malice Green in Detroit, these dramatic events on public perceptions of racial discrimination have deepened our deep-seated fear/hatred towards the law enforcement entities. Inspired by the project by design studio Ink Monstr [sic] which designer Denver Police Department's first 'People's Patrol Car' in Sun Valley in 2018, the utopian idea of this project is to 'rebrand' in order to present a more positive representation of the public's perceptions about police brutality.
Victoria Anna Margarete Klotz @victoriaklotz [top] created her own typeface using her own hand-writing. This hand-writing would convey friendliness when put on a police car. Erika Tischendorf's [bottom] design solution for the police SUV (@erikatishdesigns) uses positive words associated with the police from a face-to-face interview she conducted with a young and a retired policemen.
Project 2: Sub-cultural Design
With about 7 billion people in the world today, have you ever wondered how many different societies, cultures, ethnic group interesting cultures, subcultures are there? In this project, the students explored the nuances of these groups with the objective of instilling cultural competence and sensitivity in them as visual communicators.
Culture, arguably is made of the unspoken rules and subcultures is a deviation from the norm that defines a specified group. How culture is defined can be based on a few categories: commonality in language, economic, and socio-political system. As an image-based project, they were required to photograph the eclecticism of a particular group they had identified. The deliverable can be a zine of sort. Examples include art and photography zines, literary zines, social and political zines, music zines, perzines (personal zines), travel zines, health zines, food zines (University of Texas libraries, What is a Zine?).
Edward Feuquay presented a visual-based zine to highlight how lowly auto mechanics are getting paid. By using extreme close-ups juxtaposed next to each other with type carefully chosen to rest in areas that seem to highlight the message, he succeeded in creating a visually compelling zine.
3rd project: Advanced Packaging
Inspired by American architect and graphic designer, Richard Saul Wurman's assertion that the same message can drastically alter our ideas when it is being presented differently, our third project is about exploring global consumerism. To put it simply, you will be assigned a product to market o three different non-English countries. Judiciously pick one that has a mass appeal such as food-based or consumer-based product/service/message, redesign it to suit three different global markets of your choice. To simplify our project, use the same structure of the package but the final product must showcase three different languages, with or without English as a supportive language. However, if a brand has already established a strong brand recognition such as Kit Kat or Loreal, you must retain the originality of the brands' logo or other key component visual lockups.
Jamie Campbell selected a product called Orgain kids and by basing her idea on the original packaging, he created three different designs for Egyptian, Japanese, and Russian market. Her designs were created to keep the original product design elements while changing the flavors and text to better suit the target market in each country. She manipulated a container shape in Photoshop to create a 3D image.
4th project: 3-Dimensional Typography
The project allows the students to create of a body of graphic design work that reflects a personal interest in an area or topic that is self-initiated by using typography. It is an advanced investigation into typography and text-based expressions. Projects must be expressionistic in nature and appearance. Outcomes will demonstrate your application of advanced knowledge and understanding towards print and screen-based design. They may not use any images unless they are illustrations or photographs that make up the likeness of letterforms.
Taking some suggestions that include display windows of storefronts, tradeshow graphics, tote bags, an empty space such as a studio, wall, billboard, etc., Emily Gibson created an flat typography with large typographic treatment on fabric which can be used to enhance a living environment. These chosen French words were: Joie de Vivre, Raison d'etre, and Dolce Vita.
5th project: DIY (Decide It Yourself)
The final project is a broad-based approach that provides an opportunity to exercise the student's own judgment and decision-making skills.
Here are three options:
1. Expand one of your previous projects to include at least two pieces of touchpoints.
2. Work with an assigned or self-sourced client to produce an end result of some sort.
3. Submit to the 15th annual IUS student conference which was open from February 15 - March 20, 2019. The conference for undergraduate students to present their works fell on Friday, April 19, 2019.
John Day expanded on his zine project to create one that highlighted his skills in graphic novels with flaps that fold back to reveal the years of his creations. Such pieces could be created in limited quantities for him to market himself to potential clients.
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YEOH AS EDUCATOR
- MY STUDENTS' CREATIONS
- MY WRITINGS
Select below to view my students' awards as well as their creations from Nanyang Technological University, Texas Tech University, and Southern Arkansas University.
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