| |
Food Waste Republic: Dirty Secrets of a Food Paradise
Co-supervising this final year project of Estelle Low Shu Ying, Miak Aw Hui Min and Chen Wei Li with a colleague from the journalism division, the main purpose of this illustrated feature reporting is to expose the rarely talked about topic of food waste in Singapore. In order to fulfill the project in eight months, they spoke with over two hundred people, snooped through food retailers' garbage in the wee hours, spied on buffet operations, took up part-time waitress jobs in five-star hotels, and analyzed food waste collected from 150 families.
They also chose the web as a platform to showcase their stories. the feature stories are divided into eight sections:
The Era of Supermarkets unveils the chain process of choosing the best-looking food (also known as cosmetic filtering) at every stage and source of food - from the wholesale seller to the supermarket shopper.
In Who? Me? I Waste?, various reasons are explored to find out how food waste stems from cultural and social practices.
The Missing Profits finds out how how wastage happens in the F& B industry. The theory of full-shelf explains the scale of unsold food bakeries and cafes have as they strive to keep their shelves full for presentation.
Home, My Minimart is a story based on their informal primary research, which involves waste collected from 150 families and survey findings from 174 Singapore residents.
Dishing The Dirt on Banquet Waste is a mildly investigate, opinionated piece that fleshes out the writers' experiences working as part-time waitresses at four hotels.
The Food Waste Recycling Dilemma takes a refreshing look on the viability of legislating food waste recycling in Singapore.
Forgetting About Food presents a short write-up in an editorial fashion and it is about how cheap and easily available food in developed nations are causing people to be disconnected from their food source.
Who says we waste food? presents three profiles of food-related professionals - a food critic, visual artist and photographer - who share how they deal with throwing out food as part of their jobs.
Printed PDFs are available from The Missing Profits report/
Go Red For Women 2010: A strategic public communication campaign seeking to educate women in Singapore on the dangers of heart disease in collaboration with the Singapore Heart Foundation
Chua Wei Wei, Kok Yin Yin and Joyce Tan Cheng Hong are three final year students from the Wee Kim Wee School of Communication who collaborated with the Singapore Heart Foundation to promote awareness that heart disease and stroke is the number one killer of women. Go Red For Women is a health campaign initiated by the American Heart Association and was adopted by the Singapore Heart Foundation in 2005.
They seek to create a sustainable campaign that doubled the awareness level amongst young, working women in Singapore that heart disease and stroke is the number one killer of women by the end of February 2010.
Last semester, I supervised a similar campaign by a different group of students. Hence, it becomes necessary to create a different approach to tackle the same campaign. Compared to last year's photography competition, this group created a unique car wash and health check-up on January 24 with I Love Car Wash, at the Kallang Leisure Park. Teaming up with charismatic, pleasant-faced men especially volunteers from the Singapore Calendar Guys, many had their blood pressure, BMI, visceral fat and body fat levels examined at the health screening booths. The event garnered attention from the media such as Channel News Asia, Suria Berita, News 5, Razor TV, My Paper, Lianhe Wanbao, Oli 968 News, Love 972, just to name a few.
The Go Red for Women Campaign runs from February to May 2010.
Source:http://www.razor.tv/site/servlet/segment/main/90/42806.html
An experiential mental health campaign entitled "Two Sides"
Cho Chui Wai, Reina Lee Xiu Mei, Fiona Teo Hooi-Nhar and Wang Wei Fang are a group of four final-year students at the Wee Kim Wee School of Communication, Nanyang Technological University who undertook the creation of an audio production of emotive instrumental music and promotional campaign seeking to raise awareness of bipolar disorder and mental illness among Singapore youth aged 18 - 24. Collaborating with the Singapore Health Promotion Board, efforts were aimed at communicating the experience and increasing awareness of the disorder which suffers from a stigma and a prevalent misconception that people with mental illness are "crazy."
The campaign is a combination of visual, auditory and aesthetic experience, including a research component that helped to formulate the direction of this project, as well an ongoing interaction on social networking to sustain conversations online.
The group conducted one-on-one interviews and focus group with youths with bipolar disorder and/or depression and discovered that 60% of participants only have a surface knowledge on mood disorders. Many would rather handle the matter on their own, or to confide in close friends. Past mental health campaigns had little impact on them and they discovered that in order to make the campaign relevant to youth, the Internet and social networking sites should be utilized. A story-telling approach where mental health patients share their personal stories as well as a promotional advertising that are witty and light-hearted are favored.
The campaign began in the fall of 2009, culminating in the group's oral presentation on April 19, 2010. Follow their stories on http://www.2sides.sg/and Facebook:http://www.facebook.com/pages/Elsa-X/253962419896/
|
|
YEOH AS EDUCATOR
- MY STUDENTS' CREATIONS
- MY WRITINGS
Select below to view my students' awards as well as their creations from Nanyang Technological University, Texas Tech University, and Southern Arkansas University.
|
