| |
You get what you play for
Shaun Khiu Wei Xiong's poster for his advertising creativity and copywriting class reads "You get what you play for". Weekend rock star or being professional-whatever your reason for being onstage, we've got it covered. The Gibson Les Paul Special has curves in all the right places to make you the centre of all attention: all you have to do so is to pick it up and play. Visit your authorised Gibson dealer and tell them what you really want.
You get what you play for
30 second TV commercial, "You get what you play for" by Shaun Khiu Wei Xiong.
1st frame: CU Man's face as he sings a song. SFX: Solo distorted electric guitar and man's voice signing "Highway to Hell."
2nd frame: CU Woman's hand on table with fingers drumming impatiently. SFX: Highway to Hell continues.
3rd frame: CU guitar body with man's hand strumming. SFX: Solo distorted electric guitar and man's voice singing "I want to break free."
4th frame: CU guitar headstock and man's playing fingers against bedside table. Family photo on table. SFX: "I want to break free" continues.
5th frame:
CU woman's feet in high heels pacing left and right, in and out of frame. SFX: Solo distorted electric guitar and man's voice singing another classic rock song.
6th frame: CU man's right foot tapping to the beat. SFX: Rock song continues.
7th frame: MS (Over shoulder) woman opening room door, man sitting on bed. SFX: Rock song abruptly stops.
8th frame: MS (Reverse shot) woman in the doorway, silhouetted. SFX: Absolute silence. Tension.
9th frame: CU Woman's face (annoyed). Fine, go for your gig! I'll take the kids to the Parent-Teacher meeting!
10th frame: MS Man looking happy/relieved and getting up from the bed.
11th frame: CU Gibson guitar hard case with lid open, man places guitar inside and secures it shut.
12th frame: MS (Same angle shot as 8th frame) with guitar case in hand leaving room.
13th frame: LS rear view of fully-loaded van parked outside house. Man enters and it drives off. SFX: Van tooting horn, cheers and shouts from band members. Uptempo driving rock songs plays under.
14th frame: Title (White on black): Yu get what you play for. Gibson logo bottom right. SFX: Rock song fades out.
Storyboarding
In the Advertising Creativity and Copywriting course in the Fall of 2007, students learned visualization skills and creative writing for advertising as well as for other aspects of integrated marketing communications (IMC). In this course, they also needed to improve creative thinking and to learn the basics of advertising copy, design and layout, develop and hone knowledge and skills necessary to develop and analyze creative aspects of communication campaigns.
Student Eunice Ho demonstrates her understand and appreciation for the role of creativity in promotions and produces an integrated piece of strategic marketing communications that work for Singapore’s Night Safari by incorporating an illustrative nature to convey the sense of adventurousness.
Shown here is an example of her poster design.
A picture is worth a thousand words
"Is a picture worth a thousand words?" This is part of my training for them to confront the polysemous nature of images in the Advertising and Copywriting course. For the Public Utilities Board of Singapore, their recycled sewage water branded as "Newater" has continued to suffer an ill-perceived image in the public. This is a branding problem for the government board because with water shortages and continual dependency on water from neighboring Malaysia, I saw an opportunity to get some new perspectives from students and Nguyen Vu, an international student from Vietnam studying for his 1st degree in Singapore conceptualized this visual-driven ad where he illustrated the shape of Singapore's territory with water flowing out of the bottled water to suggest abundance of the water in this tropical island state.
Your waste water will end up cleaner than the one from the tab
Student Valerie Chen Fuyi's design solution to the Newater dilemma is by showing a side by side comparison of the ubiquitous sink with a descriptive text, "Your waste water will end up cleaner than the one from the tab. Newater. Sustainable water supply."
Misunderstood
In preserving a harmonious racial environment in Singapore, student Syaheeda Aryanie Sapari is well aware that in her initial sketches of the problem of implicating a certain ethnicity that might offend some people. She explores a more close up shot of the character which eliminates the problem of deciding which race to use for the hypothetical ad which comes from the Public Utilities Board of Singapore. Her final solution relies on the emphasis of how certain elements can be viewed in the wrong light by society and if the society can accept and recognize these characters as part of their daily lives, her ad implies that they should do the same to NeWater.
Made in Singapore 100% Pure
Borrowing the idea from the label on a blouse, Angeline Leow created an ad for the Newater which is a 100% Singaporean enterprise as it is an initiative by the government not to rely on imported water resources from Malaysia.
It's Newater
Collaborating with a fellow student at the School of Art, Design and Media within the same university, Mary Ann Klyne "animated" a flying bottle and it's.. it's... Newater.
|
|
YEOH AS EDUCATOR
- MY STUDENTS' CREATIONS
- MY WRITINGS
Select below to view my students' awards as well as their creations from Nanyang Technological University, Texas Tech University, and Southern Arkansas University.
|
