Kiddo was created as a mascot for Computown's Home Computing sales department. The importance of a recognizable mascot was important as it could be used in advertising, and collateral related to the department as well as an attraction to kids that had become the department's main targeted audience.

Kiddo was featured in an academic textbook "Gateways to Art" by Thames and Hudson published in the autumn of 2011. Authored by Debra J. DeWitte, Ralph M. Larmann and M. Kathryn Shields, the intention of the textbook is to provide an introductory survey to the visual arts, covering fine art, architecture, design and the graphic arts. Kiddo appears on page 209 under the "Visual Communication Design" chapter. Thames and Hudson also created an 'ebook' version of the textbook which is available as a series of downloadable PDFs of the pages of the textbook. These are made available to students only for the duration of their course.