A family-owned business in Lubbock, Texas, Far East Supermarket offers Asian foods and when they needed to increase their visibility within the community, I proposed these selected designs to them in 2002 for considerations. I incorporated elements of eastern themes such as calligraphy and western typographic combinations in the effort to create an identity that would reflect the supermarket owner's ethnicity but more importantly, the harmonious and communal values of the customers that Far East had dutifully served.